What the Dog Saw is a compilation of some of Malcolm Gladwell's favourite columns from his time at The New Yorker. Each of the essays investigates a question or a story of interest - for example, "Why do we equate genius with precocity?" or "How do we hire when we can't tell who's right for the job?". The book is grouped into three categories. Part One deals with Obsessives, Pioneers, and Other Varieties of Minor Genius; Part Two investigates Theories, Predictions, and Diagnoses; and, Part Three concerns Personality, Character, and Intelligence. Malcolm Gladwell's inquisitiveness always leads to interesting research and theories. From the reason why no one has ever come up with a ketchup to compete with Heinz to an investigation of the difference between choking and panicking, each essay is unique and engaging in its own right.
"The trick to finding ideas is to convince yourself that everyone and everything has a story to tell." So even though the story of shampoo may not be interesting, it may lead to something else that is - hair colour. Can you imagine a story about hair colour being engaging? In Malcolm Gladwell's hands, we can't help but agree that it is.
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